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SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina

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We&#;ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers. &#; SEOs now use AI to optimize content. &#; Google now uses AI to generate answers. &#; Users are skipping search completely. They can now use AI to get answers. So AI has changed everything &#;or maybe not. Our audience hasn&#;t changed. Their information needs haven&#;t changed. Their perception of quality hasn&#;t changed. In reality, the most important things haven&#;t changed at all. In this session, you&#;ll learn the impact of AI. And you&#;ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We&#;ll use timely tools to rebuild timeless foundations. We&#;ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape. Key Takeaways: How to use AI to optimize your content How to find topics that algorithms love How to get AI to mention your content and your brand

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