POP display is an essential element for retail stores. There are a variety of types and material of point of purchase displays for you to choose. However, sometimes, no choice is better than too many choices. If you have been struggling about picking up the right POP display, you should definitely spend a few minutes to read this article.
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Chapters:
- What is POP Marketing
- 6 Advantages of Effective POP Displays
- The material of POP Displays
- Why Display Material Matters
- How to Determine Which POP Display Material Works Best for Your Business
- Types of POP Display
- Best Practices for Point of Purchase
Now, let&#;s get started.
Chapter #1: What is POP Marketing?
Point of purchase marketing refers to any section of a store that is used to engage customers with your product. Pop displays, on the other hand, are defined as displays that are different in existence from the stock aisle shelf, properly putting a product along the path of the shopper via the store.
POP is a potential approach used by modern manufacturers. Many vendors have a kind of POP material which they offer for use in retail stores at no cost.
The pop material is used to spotlight the product and attract the attention of the customers towards it, which is critical in a retail store that is crammed with the same merchandise.
Chapter#2: 6 Advantages of Effective POP Displays
Having an effective point of purchase displays brings numerous benefits in store, and can assist both the buyers and retailers to have affection for your brand.
More often, the point of purchase displays has been indicated to improve sales at retail even by a margin of more than 20%. For more details about the effectiveness of point of purchase displays, here are the six best benefits of POP displays.
Attracts Impulse Buyers
Using the point of purchase displays becomes easier to fascinate your customers to purchase your goods as long as they are already in the premise purposefully to buy other things.
A well-tailored ad is more likely to impact the audience viewing it, given that they are within the budget range to purchase that product at the moment.
If customers are in the store and already purchasing, chances are they will end up buying something new they had not intended to buy when they are entering the shop.
Most of the purchases in areas with the point of purchase displays are often unplanned, more so in the beverage and food industry, meaning that when you have an effective point of purchase in your premises, it will yield profound impact on your sales.
Supplement Your Business Packaging
Perhaps, you&#;ve got an excellent product, and you want to create awareness about the services of your product to as many customers as possible. Or you have many activities that you want to accomplish, but it has become difficult to fit all onto a box or small label?
Worry not, because the point of purchase displays is here to supplement your packaging. All you have to do is to enter POP displays.
Other than the increasing attraction of your goods to customers, POP creates more space for the business to familiarize buyers about the uniqueness of your product in terms of value.
This can be achieved by offering extra information that otherwise would not fit on the size of your packaging. Moreover, with the point of purchase displays, you can make the brand of your designs to appear much bigger to assist in the branding of final products.
Catch the Attention of The Customer
The effective POP display is fundamental in catching the attention of the shoppers. Traditionally, signage point of purchase displays would only be found around the cash register location; however, today POP has advanced and can be found at any point of the store, such as on ceilings of your store.
Assist Your Retailer to Sell Your Products
The most common struggle among the most foresighted business of the modern market is ensuring that there is high merchandise rate at the retail. This is depended on the understanding level of the retailer to your brand.
Additionally, it is also limited to how much space and time the retailers are willing to commit to many of your brands that need adequate promotion.
By having a display alongside your products, the POP can help you in determining how exactly you want to see your brand get advertised within the premise. This is important because it saves you and your customers a lot of trouble.
Make You Cost-Sensitive
Having your brand an ad across several media platform is usually costly. Point of purchase displays such as signs and posters save you the money you would have incurred on advertising on billboard or magazine by breaking down the cost.
You can even choose to make use of the same messages or ads, only by designing them so that they can fit on cardboard or poster of the store display. As an added advantage, it helps you target more appropriate customers who can easily be influenced by your advertising.
Locate Your Products at Strategic Points
The fact that point of purchase displays is usually designed to be freestanding or they&#;re structured as attachments that can be connected at the end of the shelves. They create a lot of flexibility.
By having your products strategically located, it means you&#;re not being squeezed any longer in a certain corner low on the shelf. Additionally, it implies that you can now put your products at the center of any part of the store that&#;s greatly traversed.
Furthermore, this technique works effectively in getting your brand adjacent to complementary products if any, that may commonly be used with. This works even if initially there&#;s insufficient space around.
Chapter#3: The Material of POP Displays
Wood
Wood is a commonly used material for store fixture. Storekeepers go for wooden displays if they prefer vintage-style appearances. Relative to custom acrylic fabrications, wooden displays appear more original and more environment-friendly. They display the very natural aspect of your products.
Metal
If selling heavyweight products, metal displays would be your most appropriate option. Metal custom displays are the most durable. They are strong and are very easy to assemble. They often appear as tiered shelves and display racks.
Cardboard
Cardboard/Corrugated display is one of the most cost-effective custom display. Often, it is used in displaying seasonal, lightweight, and low-value products. Cardboard POP displays are colorful graphics to the audience, and they are price friendly to enhance bulk purchasing, economic enough to alternate often, and have the ability to bring light for illumination.
Acrylic
When you walk into most visual merchandising stores, you will find that acrylic stand is the most prevalent used pop display. It is deemed as the best feature display for industrial and high-value products.
Therefore, you can use high definition acrylic to propose your goods that are featured simply because the acrylic enhances the visibility of your products with much ease. Acrylic pop is essential in delivering a premium visual of your goods and brand.
Acrylic material provides the versatility and durability needed to design displays that stand apart from the rest. Click to know more about our capability in producing acrylic POP displays.
Access Acrylic POP Display
Chapter #4: Why Display Material Matters?
For an effective pop display, you need to think beyond what normal merchandise can offer &#; the approach you use to display your merchandise counts a lot. For instance, the cardboard displays that are corrugated which end up dirtying major retail real estate.
Such displays play an integral role when it comes to providing a significant merchandising option, but they tend not to depend on the value of goods. Permanent displays appear meaningful and have an encouraging interest, more so when the product is at per with the eye of the audience rather than their waist.
Chapter #5: How to Determine Which POP Display Material Works Best for Your Business
By Budget
We get it. Do you want your POP display to come top of the line? You want a jaw-dropping blueprint, structured of the modern plastic innovations that are more durable than the others and can be recycled. This is achievable, but you need to stay within your budget and remain sensitive about the retail price.
There&#;s no point of creating a luxurious and expensive acrylic try to generate impulse buying for goods that usually come with very minimal returns or profit margins. Therefore, defining the budget of the material that you extract is considered to be an easy breezy.
By the Type of Environment
The environment to install or put your POP display systems determines the success of your business. If you&#;re planning to put your POP in heavy traffic lights, you should have them tailored with colorful distinctions to make them exclusive to pass the intended message.
If it&#;s inside a store, you should put your systems at the areas that are often traversed by customers for easy visibility. The attention and environment work hand in hand since they are depended on one another.
Light illumination depends on the materials used in structuring the system. For this reason, it&#;s important to put your environment into consideration before making your POP displays.
According to Your Product
Depending on the type of products that your business deals in, you should be sensitive in choosing the appropriate material for making POP displays. POP materials in relation to the products you offer should be able to educate the audience about the uniqueness and value of the products you are delivering.
The material used should create something that pulls the customers and trigger them to purchase. An ad that&#;s customized to create awareness about certain goods may spark the customers traversing in the store to purchase the goods not necessarily they have been looking for but all that is fascinating to them.
Think About the Transportability/Portability
Portable point of purchase display systems is essential in your business as they enhance flexibility when fitting your displays to any space. This is crucial since they help you deliver the premium effect having a high degree of transportability and reusability.
If you&#;re after enhancing portability in your systems, you should then consider using display solutions such as pop up systems, fabric display, link wall, outdoor display, and banner stands.
Portable POP like the fabric and backlit display include tool-less assembly, lightweight material, and changeable graphics. Transportable systems are beneficial to your business because they only need a one-step setup.
Consider Duration of operation
The duration that you point of purchase displays are going to last is an important concern worth attention. If you&#;re dealing in temporary POP displays, you should understand that they are often tailored to last for a duration no more than a few months.
In such a case, you need to make use of materials that are less costly and are easy to 100% recycling such as corrugated cardboard sounds like a deal. Permanent point of purchase displays is designed to go for three months and beyond, and therefore you should consider using materials that are highly durable and of the top quality such as wood, metal, and glass.
Look into Secondary Shipping
If you plan to have your POP display shipped to a destination that&#;s off, you absolutely need to go for the one that&#;s designed using hard to break material as well as dent-proof. The material must be break-resistant or corrugated. Above all, you shouldn&#;t overlook the strength of secondary packaging and a robust palletization.
You can use the cape pack, which is a modular suite applied in palletization software to enable you to assess the appropriate size of your product, case size, case count, and pallet load. Using an appropriate medium of shipping your POP display saves from the loss of breakage.
Remember Attention to Your Product
Attention to your product is depended upon the sense of sight you create to your customers. In this area apply a series of array enhancing visual cues when passing your message to the audience about your goods.
You can use colors to trigger psychological attention, you can leverage lighting in your store by focusing, symmetry, contrast, and balance to control and direct where the customer traverses.
This is one of the best attention-grabbing factors through visual enhancement. Additionally, the kind of music you play in your store triggers a subtle impact on the attention of your customers, and the way they behave while in the store.
Chapter #6: Types of POP Displays
By Duration
- Temporary point of purchase displays that made from corrugated paper, vinyl matte, polystyrene, polycarbonate that not last more than 3 months.
- Semi-permanent point of purchase displays that made from acrylic, expanded PVC, glass, metal, wood, that can last more than 3 months to one year.
- Permanent POP displays that constructed with durable acrylic, glass, metal, and wood, which can last from 1 year to 3 years.
By Motion Effect
- Stationary Displays
- Motion Displays
- Interactive Displays
By Style & Display Position
- Countertop Point of Purchase Displays
- Pallet Displays
- Floor Displays
- Window Signage
- Shelf Displays
- Banners
- Directories
- Dump Bins
- End Caps
- Kiosks
- Cart Advertising
- In-store Commercials
Chapter #7: Best Practices for Point of Purchase
Do you want a successful POP displays with respect to your brand? Implement the following takeaways at your point of purchasing marketing;
Be Creative and Eye-Catching
Ensure to have the ultimate attention of your shoppers as they move around your store. You can enhance this by using:
- Large print
- Bright colors
- Unconventional shapes
- Large logos
- Catchy saying or slogan
- Pictures of the product
Create Product Awareness
Utilize your POP displays to educate your customers about the value of your goods. Use colors, slogans, and logos for branding purposes. Any important selling points information or news need to be displayed in bolds to fascinate the buyer for learning more.
Enhance The Power of Location
Always position your displays in areas that are mostly traversed by shoppers such as at the ends or front of aisles. This increases the possibilities of visibility. Another great strategy to apply location is by placing your products next to complimentary products to induce impulse buying.
Point of purchase is a critical area of a store when it comes to boosting your sales and increasing the general rate of performance at the retail level. You can ultimately dominate the shelves by following these ideas ad tips.
Chinov has been manufacturing acrylic pop displays for over 15 years. We have the most experienced engineers and workers to produce the marketing displays to your brand and store visual merchandising.
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Standing out is more than just a goal in retail - it's a necessity. But how can medium-sized retailers effectively capture and sustain their customers' attention? Enter the transformative power of point of purchase (POP) displays. By leveraging these product merchandising strategies like POP displays, retailers can elevate their retail game one interaction at a time.
Why? Because today's consumers are inundated with choices, making their in-store journey more overwhelming than ever. Amid this sensory overload, compelling POP displays act as a beacon, drawing shoppers in, engaging them, and guiding their purchasing decisions. It's not just about selling a product; it's about creating a memorable shopping experience.
How do retailers achieve this? By blending aesthetics, psychology, and strategy. We delve into seven pivotal tips to optimize point of purchase displays, ensuring they resonate with your target audience and drive tangible results. Dive in, and let's transform your retail space together.
1. Understand your customer
Grasping the nuances of who your customer is, what they desire, and how they think empowers retailers to curate experiences tailored specifically to that audience, leading to increased sales, loyalty, and brand affinity.
We can't overstate the significance of recognizing your target audience and their preferences. Retail isn&#;t a one-size-fits-all industry. Each customer segment has its unique behaviors, needs, and desires.
By identifying and understanding these factors, retailers can position their products, craft their messaging on their point of purchase displays, and design their store layout in ways that resonate most effectively with their core audience. This results in a more personalized shopping experience, which modern customers not only appreciate but expect.
Demographic studies play a crucial role in this understanding. They delve into factors like age, gender, income level, education, and more. For instance, a store catering predominantly to millennials might prioritize eco-friendly products in their POP displays, given the demographic's known inclination towards sustainable living.
Conversely, a retailer whose primary clientele is older might focus more on comfort, accessibility, and tradition. Without these insights, retailers might miss the mark, offering products or experiences that don't align with their customers' values or needs.
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Customer surveys serve as another indispensable tool. While demographic studies provide broad strokes about a group, customer surveys can unearth specifics. They can reveal likes and dislikes, purchase drivers, pain points in the shopping experience, and much more. Moreover, by actively seeking feedback, retailers show that they value and listen to their customers.
2. Choose the right location for your POP displays
Location, as the old saying goes, is everything. This truth is especially valid in the world of retail, where the placement of a product can significantly influence its sales performance. Take point of purchase displays, for example. Designed to capture attention and encourage impulse purchases, their positioning within the store is paramount.
We can't overstate the significance of its positioning. A well-crafted POP display, stocked with enticing products, can lose its effectiveness if tucked away in a seldom-visited corner of the store. Conversely, placing it right at the store's entrance might seem advantageous, but if it impedes the natural flow of traffic, it can create congestion and deter shoppers.
The key is to balance traffic flow with visibility. High-traffic areas, such as near checkout counters, are traditionally favored for POP displays because they guarantee maximum visibility and effective product merchandising. But these aren't the only viable locations. Other areas to consider include gondola ends, waiting areas (like near fitting rooms), and spaces adjacent to complementary products.
For instance, a POP display featuring premium coffee beans might do well near high-end coffee makers.
While the goal is to ensure maximum visibility for the POP display, it's crucial to avoid disrupting the natural flow of shoppers. A product display should never feel like an obstacle. Instead, it should seamlessly integrate into the store layout, allowing customers to approach, engage, and move on without feeling like they're in the way of other shoppers. This harmony ensures that the display captures attention without causing annoyance.
Moreover, the nature of the products within the point of purchase display can also influence its ideal location. Time-sensitive promotions or seasonal items may benefit from more central placements in your POP displays to ensure they're noticed before their relevance wanes.
While the design and content of a point of purchase display are crucial, its strategic location can make or break its success. By optimizing the positioning of these POP displays, retailers can ensure they maximize both engagement and sales, balancing visibility with the overall store experience.
3. Keep your POP displays clean and uncluttered
In retail, where every inch of space seems like an opportunity to showcase more products or promotions, there's an often-underestimated power in simplicity. A clean and uncluttered point of purchase display isn't just aesthetically pleasing; it's a strategic tool in product merchandising that testifies to the clarity of thought and precision in marketing.
Minimalism in retail does more than cater to a design trend. It aids in clearer, sharper decision-making for customers. When confronted with an overwhelming array of options or messages, a phenomenon known as "choice paralysis" can occur.
In other words, customers become so inundated with choices that making a decision becomes taxing, sometimes leading them to skip the purchase altogether. However, a minimalist, focused POP display can highlight the product's essential features or the promotion's core message without distractions, making the purchasing decision smoother and more intuitive.
Focused messaging is central to this minimalistic approach. Retailers must discern the primary message they wish to convey and ensure that every element reinforces it. Whether promoting a product's sustainability, its innovative features, or its value proposition, the message must remain consistent and clear.
However, achieving and maintaining this clarity requires diligent upkeep. Here are some tips for regular maintenance and decluttering:
An uncluttered point of purchase display is more than just a visual treat; it's a strategic tool. It beckons customers with clarity, ensuring that their shopping experience is pleasant, straightforward, and, most importantly, leads to a purchase.
4. Use engaging visuals on your point of purchase display
Visuals are the primary means retailers can communicate with their customers without uttering a single word. They capture attention, elicit emotions, and convey messages, often within mere seconds of a customer's glance. When effectively used on point of purchase displays, colors, graphics, and imagery can create an indelible impression, transforming a simple store visit into a memorable shopping experience.
Colors play a pivotal role in this visual narrative. Every hue invokes specific feelings and reactions. For instance, red is often associated with urgency and can be effective for clearance sales, while blue exudes trust and reliability. Green, becoming increasingly popular, is linked with sustainability and natural products.
By understanding the psychology of colors, retailers can tailor their POP displays to evoke desired emotions and encourage specific consumer behaviors.
Graphics and imagery further enhance this visual story on point of purchase displays. They provide context, build brand identity, and often convey messages more swiftly than text. For instance, a picture of a family enjoying a picnic can communicate the joy and utility of outdoor products.
Graphics can simplify complex information, making it digestible at a glance. For example, an infographic highlighting the eco-friendly attributes of a product can quickly inform and persuade eco-conscious customers.
While the importance of engaging visuals is evident, achieving them requires expertise. This is where the benefits of professional design services or software come into play. Professionals bring a depth of understanding of design principles, ensuring that visuals are attractive and effective in driving sales.
They can harmonize elements, optimize layouts, and ensure designs resonate with the target audience. Meanwhile, specialized design software offers tools and templates that facilitate the creation of polished, high-quality visuals, even for those without a design background.
Engaging visuals is paramount in the retail landscape, especially when it comes to POP displays. They serve as silent salespeople, drawing customers in and guiding their journey toward making a purchase. Investing in professional design expertise or tools isn't just about aesthetics; it's about maximizing the potential of every visual touchpoint within the store.
5. Incorporate interactivity in your product displays
Merely catching a customer's eye is not enough in today's retail landscape. Modern shoppers seek more than just visual appeal; they seek engagement and a deeper connection with products and brands. Incorporating interactivity into point of purchase displays offers this level of engagement, transforming passive browsing into an active, immersive product merchandising experience.
Interactive POP displays have distinct advantages. Firstly, they increase dwell time. A customer interacting with a display is likely to spend more time at that spot, giving the product or brand a more extended opportunity to make an impression. This increased engagement often translates to better recall and a higher likelihood of purchase.
Secondly, interactive displays provide instant gratification. In an age of digital immediacy, customers have grown accustomed to accessing information or experiencing products immediately. Interactive POP displays cater to this expectation, offering immediate insights, experiences, or rewards.
Here are a few interactive ideas that retailers can use:
QR Codes:
Simple yet effective, QR codes can bridge the physical and digital realms. Scanning a code might lead a customer to product videos, reviews, or a dedicated brand app, enhancing the depth of information available and facilitating informed purchase decisions.Touchscreens:
These can be a goldmine for engagement. Interactive touchscreens can showcase product catalogs, allow customers to customize products, or even play promotional videos. Their dynamic nature makes them a magnet for curious shoppers.Product Testers:
For many customers, seeing is believing, but trying is buying. Whether it's a new perfume, a tech gadget, or a skincare product, giving customers the chance to try before they buy can dispel doubts and boost confidence in the purchase.Augmented Reality (AR) Stations:
These provide a futuristic touch. Customers can, for instance, see how furniture might look in their homes or how a pair of sunglasses might look, all through AR.
Interactivity brings products and displays to life. It invites customers to engage, explore, and immerse themselves, forging a deeper connection between the shopper, product, and brand. In an increasingly competitive retail landscape, such interactive nuances can set a store apart, offering products and memorable experiences.
6. Use your point of purchase displays to promote limited-time offers
One of the most compelling triggers that drive consumer behavior is the fear of missing out (FOMO). When harnessed effectively through point of purchase displays, this powerful emotion can translate into increased footfall, heightened engagement, and most importantly, increased sales. Central to evoking this sentiment are limited-time offers, an age-old tactic steeped in the psychology of urgency and scarcity.
The psychology behind urgency rests on the human instinct to prioritize immediate needs. When confronted with a time constraint, like a sale ending soon, consumers feel an internal push to decide promptly, often leaning towards a purchase to avoid potential regret later. It appeals directly to our innate desire not to lose out on opportunities, especially ones with perceived value.
Meanwhile, scarcity plays on the principle of supply and demand. The rarer an item is, the more valuable it seems. By promoting products as exclusive or in limited supply, retailers can elevate their perceived value, making them more coveted in the eyes of consumers.
For retailers to capitalize on these psychological triggers effectively, they must prominently showcase these limited-time promotions on their POP displays.
Here are some tips:
Prominent signage:
Use bold, clear signs that immediately communicate the limited nature of the offer. Phrases like "While Stocks Last" or "48-Hour Flash Sale" can be effective.Countdown clocks:
If applicable, integrate digital countdown clocks near the display. Watching time tick down can intensify the sense of urgency.Highlight exclusivity:
Make it known if the product is exclusive to your store or available in limited quantities. Terms like "Exclusive Release" or "Limited Edition" can make products more alluring.Utilize digital platforms:
Promote limited-time offers on the store's website, social media, or through campaigns. Digital teasers can drive in-store traffic.Create dedicated zones:
Set up specific areas or displays for limited-time offers, distinguishing them from regular stock and making them a focal point.
In essence, limited-time offers are more than just sales promotions; they're psychological tools. When executed thoughtfully through point of purchase displays, they can transform a potential interest into an immediate purchase, leveraging the potent human emotions of urgency and scarcity.
7. Evaluate and tweak your POP displays
Retail, much like every other industry in the modern age, is dynamic. What captivates consumers today might become outdated tomorrow. Therefore, while setting up an attractive point of purchase display is just the starting point; it's equally crucial to evaluate and tweak these POP displays for continuous improvement. This commitment to continuous improvement ensures that retailers remain relevant, resonant, and ahead of the curve.
Regularly reviewing the effectiveness of a display goes beyond aesthetics; it's a strategic move. A well-placed, engaging POP display can significantly impact sales and customer engagement. However, without periodic assessments, retailers might miss out on evolving trends, changing consumer preferences, or even logistical issues within the store.
Several mechanisms can assist in this evaluative process:
Sales data analysis:
Perhaps the most direct indicator of a display's effectiveness, sales data reveals which products are moving and which aren't. If a prominently displayed product isn't showing expected sales figures, it might be time to reconsider its presentation or positioning.Customer surveys:
Direct feedback from customers can be invaluable. By soliciting their opinions on store layouts, product placements, and overall shopping experience, retailers can gain insights into what's working and areas of potential enhancement.Employee feedback:
Store employees, especially those on the floor, are the frontline observers of customer behavior. Their feedback on how customers interact with displays, products that get queried the most, or even areas where shoppers seem confused can offer actionable insights.Foot traffic analysis:
Modern technology allows retailers to track foot traffic patterns. Understanding where customers naturally gravitate, linger, or rush through can help optimize product placement.Trial and error:
Sometimes, the best way to gauge effectiveness is through experimentation. Change the display's layout, positioning, or visual elements and observe any shifts in engagement or sales.
Regular evaluation fosters a culture of adaptability. It underscores the need to be proactive and anticipate change rather than react to it. By prioritizing the assessment and adaptability of POP displays, retailers can ensure they remain current and consistently compelling in their appeal to consumers.
Conclusion
Want to stay ahead in today's fiercely competitive retail landscape? Meticulously crafted point of purchase displays and strategic product merchandising can usher in a dramatic transformation for your store. Subscribe to our newsletter for in-depth strategies and groundbreaking insights into achieving retail excellence through optimized POP displays.
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