BEWARE OF DOG Aluminum Sticker Decal Sign Door 8" x 2"

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Aluminum cans are among the most recycled products in the United States of America.  Cans used for beverages &#; typically beer and soda &#; are key to the success of the recycling industry.

A potential problem that is considered by some today to be minor may eventually turn out to be a bigger problem in the future.  A problem that may directly impact the recycling of aluminum cans in the United States.

The vast majority of aluminum cans appear to have labels printed directly on the cans.  This is especially true for the soda industry and producers of large volumes of beer.

Some aluminum cans, though, do not include labels printed directly on the cans.  Instead, these cans have another non-aluminum product added to their exteriors.  In some cases, this additional product is a sleeve made of plastic;  in other cases, this additional product is a pressure-sensitive sticker made of plastic.

The major difference between these two types of labels is that a plastic sleeve is typically shrink-wrapped around the entire can, while a pressure-sensitive sticker typically covers most, but not all of a can.

The craft beer industry, in particular, has been making use of these additional non-aluminum products as labels for their beverages.

The additional layer of plastic appears to have only a minor impact within the recycling industry today, primarily in the initial stage of recycling at material recovery facilities.  Overall, though, the additional layer of plastic added to aluminum cans does not appear to be a major impediment to the recycling of aluminum cans at this time. 

In the future?

That&#;s a real question that remains to be answered.

Let&#;s start with why some businesses utilize these plastic labels.

Economics plays the major role in the decisions to use non-aluminum labels on aluminum cans.  In addition, some craft breweries view the non-aluminum labels as offering greater flexibility, versatility, and creativity in label designs.

According to several leaders within the beer industry, there has been an increased demand by consumers for craft beer and an increase in demand for those craft beers to be available for purchase in light-weight aluminum cans.

In the past 25 years, there has been substantial growth in the number of craft beer breweries in the United States.  According to statistics from the Brewers Association, there were less than 1,000 regional craft breweries, microbreweries, and brewpubs throughout the nation in .  By , there were more than 7,000 regional craft breweries, microbreweries, and brewpubs in the United States.

To put these numbers in perspective, statistics from the Brewers Association indicate that the number of large/non-craft beer breweries has also increased, but not at the same level as the smaller craft beer breweries.  According to this organization, there were 46 large/non-craft beer breweries in the United States in ;  that number increased to 104 in .

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&#;The Brewers Association is an organization of brewers, for brewers and by brewers,&#; according to the organization&#;s website.  &#;More than 5,036 U.S. brewery members and 46,000 members of the American Homebrewers Association are joined by members of the allied trade, beer wholesalers, retailers, individuals, other associate members and the Brewers Association staff to make up the Brewers Association.&#;

&#;Small volume producers struggle to meet the minimum order requirements for preprinted cans,&#; explained Mr. Paul Gatza, Senior Vice President of the Professional Brewing Division of the Brewers Association.  &#;Challenges include capital investment as well adequate storage space for full orders.  Craft brewers also utilize plastic sleeves to satisfy consumer demand for small batch seasonal or local products.&#;

&#;Most craft breweries in the United States are modest in size,&#; stated Mr. Luke Truman, Facilities Manager at Allagash Brewing Company in Portland, Maine, and a member of the Brewers Association Sustainability Sub-Committee.  &#;The typical small craft brewery may produce about 600 barrels of beer each year.  That total production may include a couple core brands and a few seasonal brews.  Perhaps half of all of their beer production is consumed as draft beer.  Some of the remaining beer is sold in glass bottles.  As such, the demand for aluminum cans is modest for many of the individual craft breweries.&#;

In the United States, each barrel of beer equates to 31 gallons of beer, according to the Alcohol and Tobacco Tax and Trade Bureau of the United States Department of the Treasury.

If a typical small craft brewery produces 600 barrels of beer annually, they are producing roughly 18,600 gallons of beer each year.  If half of that is consumed as draft beer &#; served directly in a glass or a cup &#; that leaves about 9,300 gallons of beer that need to be packaged in bottles and/or cans.

While the volume of beer packaged in aluminum cans may be small for a specific brand or an individual craft brewery, the overall demand for aluminum cans for craft brew has steadily increased because of the increase in the number of breweries and the increase in the number of individual brands of beer &#; all of which need specific labels.

Mr. Gatza confirmed that &#;The use of plastic sleeved aluminum cans is becoming more prevalent across a number of different beverage industries as the number of small producers increases.&#;

&#;Small craft beer producers must deal with the dilemma that their needs don&#;t meet the minimum order requirements of many can manufacturers for preprinted aluminum cans,&#; explained Mr. Truman.  &#;It is not unusual for a brewery to be faced with a requirement to purchase a truckload of preprinted aluminum cans all at one time.&#;

A truckload of aluminum cans could include upwards of 150,000 to 200,000 cans, depending on the manufacturer, the size of the cans, the size of the truck, and how the cans are loaded within the truck.

For some small craft breweries, a truckload of aluminum cans might represent several years&#; worth of packaging for their beer production.

&#;These minimum requirements create major problems for many in the craft beer industry,&#; Mr. Truman continued.  &#;Most of the smaller producers don&#;t have the capital to make such large purchases of preprinted cans all at one time and don&#;t have the space to store all of these preprinted cans.  In addition, the lead time can be quite lengthy &#; sometimes, months &#; to order preprinted aluminum cans.&#;

&#;At a high level, we do not like doing sleeves or stickers on our cans,&#; stated Mr. Derek Detenber, Chief Marketing Officer at Artisanal Brewing Ventures in Charlotte, North Carolina.  &#;The limiting factor is an industry wide factor.  The can suppliers have really large minimum quantities for printed cans.  Printed cans are better for consumers, much better from a line speed, and manufacturing process.  We certainly prefer to have printed cans, but for small batch releases or for smaller breweries, it's an issue that starts with the can suppliers.&#;

Some in the craft brewing industry have found ways around these difficulties.

&#;We do not use sleeves on our beer cans,&#; stated Mr. Jesse Claeys, Public Relations Coordinator at New Belgium Brewing Company in Fort Collins, Colorado.  &#;As part of our commitment to sustainability, we would never release a package type that would have difficulty entering the recycle stream and/or be rejected by recycling centers.&#;

According to the Brewers Association &#;annual list of the top producing craft brewing companies and overall brewing companies in the United States, based on beer sales volume&#; for ,

New Belgium Brewing Company is the 4th largest craft brewing company in the United States and the 11th largest brewing company overall in the nation;  Artisanal Brewing Ventures is the 11th largest craft brewing company and the 20th largest brewing company overall;  and Allagash Brewing Company is the 30th largest craft brewing company and the 40th largest brewing company overall.

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